Centasia - Sales

💰 Revenue: New vs Existing Customers

Revenue from new vs existing customers (all teams combined)

💡 Existing = purchased in a prior year · New = first purchase that year
Existing ~84–95% of total revenue → most revenue comes from existing customers, so Key Accounts need to be retained well
New ~5–16% → the lower the %, the more urgent it is to acquire new customers

YearExistingNewTotal Rev

* "New" = customer making their first purchase that year (first-year buyer)

🏆 Top Customer Revenue Concentration

💡 Revenue Concentration = measures how concentrated revenue is among a few customers · %Rev = share of that year's total revenue · Cum% = cumulative through that row
⚠️ The higher the Top 10 %, the more revenue is at risk of being concentrated — losing one large customer would hit hard

Last purchase year:

Code	Customer Name	Team	Prev Yr	Last Yr	Avg Gap	Last Product

Code	Customer Name	Team

Code	Customer Name	Team	Product

💡 List of new CTD codes that share a company name with an existing CTD code — likely a branch or subsidiary of an existing customer, not a genuinely new one.

CTD (New)	Company Name	Team	CTD (Existing)	Existing Since

H2-Budget Forward Sales